GreenTeam Inc. required a new promotional video to really showcase the company’s strengths. After several pre-production meetings we decided the best approach would be a video driven by interviews. We developed a concept to incorporate interviews with the owner, several of the staff and also clients of the company. We changed up the looks and used creative editing to ensure that the video would carry the viewer all the way through.
The most important element of this production was the choice in how to start the video. We felt the strongest concept involved starting off with soundbytes from the clients describing the situations where GreenTeam came to the rescue.