This PSA video for Miss Florida was produced to create awareness for her “Child Internet Safety” platform. After consulting with Miss Florida we determined that the look of this video should be soft and friendly, to fit her personality and position, as well as to better engage the parents of the children she was trying to reach.
Initially she had requested a video of her just delivering the message. While this would have worked well enough, we developed a strategy to include an animation and some b-roll of children on the internet to better sell the message. This had the additional benefit of breaking up her onscreen time and creating visual diversity in the video.